Growth Marketing Manager Resume Example & Guide (2026)
Marketer who owns experimentation across acquisition, activation and retention — picks levers by ROI, not channel.
Growth resumes are scored on funnel ownership and experimentation rigor. Lead with the funnel stage you owned, CAC / payback moved, and A/B win rate. Hiring managers care less about channel breadth than about test design and learning velocity.
Growth Marketing Manager professional summary example
Growth marketer with 5 years in PLG SaaS. Owns top-of-funnel and activation. Dropped CAC 31% and lifted activation 22% in 2025 across 47 tests; 38% win rate.
Strong resume bullets for a Growth Marketing Manager
- Owned acquisition funnel ($1.4M/quarter paid spend, GA4 + Amplitude) — CAC −31% YoY at constant volume.
- Ran 47 A/B tests across signup, onboarding and pricing in 2025 — 38% statistically significant winners; +22% activation.
- Built ICP scoring model in SQL + HubSpot — increased SAL → SQL conversion from 19% to 34%; sales accepted-rate +18pp.
- Launched programmatic SEO program (1,200 long-tail pages) — drove 78k incremental monthly organic visits within 5 months.
- Refactored attribution to a Markov model in Looker — surfaced 2 unfunded channels; reallocated $220k/quarter with +28% LTV.
What employers expect from a Growth Marketing Manager
- Funnel experimentation (A/B + feature flags) (95% of job ads)
- Paid acquisition (Google, Meta, LinkedIn) (78% of job ads)
- SEO / content programs (65% of job ads)
- Lifecycle and onboarding work (72% of job ads)
- Funnel analytics and reporting (92% of job ads)
Hard & soft skills recruiters look for
Hard skills
- Amplitude / Mixpanel
- GA4
- SQL
- Looker
- Optimizely / GrowthBook
- Google Ads
- Meta Ads
- Webflow basics
- Stripe data
- Attribution
Soft skills
- Test design
- Prioritization
- Cross-team comms
- Pragmatism
ATS keywords for Growth Marketing Manager roles
Include these terms verbatim (where honestly true) so applicant tracking systems match your resume to Growth Marketing Manager job descriptions.
- growth marketing manager
- growth marketing resume
- growth marketing CV
- growth marketer
- CAC
- LTV
- A/B testing
- Amplitude
- Mixpanel
- Google Ads
- Meta Ads
- PLG
Growth Marketing Manager salary snapshot
By experience level
| Level | US | UK | EU |
|---|---|---|---|
| Junior (0-2 years) | US $80,000–$105,000 | UK £42,000–£58,000 | EU €48,000–€65,000 |
| Mid (3-5 years) | US $110,000–$150,000 | UK £62,000–£88,000 | EU €68,000–€92,000 |
| Senior (6+ years) | US $150,000–$220,000 | UK £92,000–£135,000 | EU €100,000–€145,000 |
By city
| City | Median range |
|---|---|
| New York, US | USD 130,000–175,000 |
| San Francisco, US | USD 150,000–210,000 |
| London, UK | GBP 80,000–115,000 |
| Berlin, EU | EUR 78,000–110,000 |
Source: OpenView 2024, Glassdoor, levels.fyi marketing.
Common Growth Marketing Manager resume mistakes
- Channel-only resume (paid, SEO, content) without funnel ownership or test rigor.
- Missing the funnel stage — top-funnel vs PLG-activation vs retention are different jobs.
- No win-rate, lift or learning narrative.
- Listing tools without mapping them to outcomes.
Job outlook
Reforge and OpenView data: PLG companies hire 1 growth marketer per ~$5M ARR. Demand remains strong.
FAQ
Growth vs Performance Marketing — different?
Performance is paid-channel focused. Growth is broader: funnel + experimentation across channels and product surfaces.
Do I need SQL?
Yes at mid+. Senior growth without SQL is increasingly rare in PLG companies.
How do I show win rate?
Pair tests run, % significant winners, and headline lifts. Honest losses are credible too.
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