Sales Development Representative Resume Example & Guide (2026)
Generates qualified pipeline through outbound and inbound prospecting for AEs to close.
SDR resumes are activity + outcome documents. Recruiters want dials, emails, LinkedIn touches per week, meetings booked, SQOs generated, and pipeline $ created. CRM and engagement tool fluency is mandatory.
Sales Development Representative professional summary example
SDR with 2 years in B2B SaaS. 142% of meeting quota across 2024; sourced $3.4M in pipeline and 6 closed-won deals worth $410K ARR.
Strong resume bullets for a Sales Development Representative
- Booked 142% of monthly SQO quota across 2024 — 28 SQOs/month average (team benchmark 18).
- Sourced $3.4M in pipeline; AE team converted 6 to closed-won ($410K ARR) attributable to my opps.
- Ran 600+ personalized outbounds per week (Outreach + LinkedIn + cold call) — 4.8% reply rate vs. team avg 2.1%.
- Top-of-leaderboard for 7 of 12 months; awarded 'SDR of the Year' (org of 22 SDRs).
- Promoted to senior SDR at 14 months (vs. avg 22); now mentor 2 new SDRs through onboarding.
What employers expect from a Sales Development Representative
- Outbound prospecting (calls / emails / LinkedIn) (98% of job ads)
- Inbound lead qualification (81% of job ads)
- Meeting booking and confirmation (96% of job ads)
- CRM updates (92% of job ads)
- Account research and personalization (84% of job ads)
Hard & soft skills recruiters look for
Hard skills
- Salesforce
- HubSpot
- Outreach.io
- Salesloft
- Apollo
- ZoomInfo
- LinkedIn Sales Navigator
- Gong
- Cold call structure
- Email sequencing
Soft skills
- Resilience
- Curiosity
- Concision
- Coachability
- Time blocking
ATS keywords for Sales Development Representative roles
Include these terms verbatim (where honestly true) so applicant tracking systems match your resume to Sales Development Representative job descriptions.
- SDR
- BDR
- sales development
- Salesforce
- Outreach
- Apollo
- ZoomInfo
- SQO
- pipeline
- cold call
Sales Development Representative salary snapshot
By experience level
| Level | US | UK | EU |
|---|---|---|---|
| Junior (SDR / 0-1 year) | US $50,000–$70,000 | UK £28,000–£38,000 | EU €32,000–€42,000 |
| Mid (Senior SDR / 1.5-3 years) | US $68,000–$95,000 | UK £38,000–£52,000 | EU €42,000–€58,000 |
| Senior (Team Lead / Manager) | US $90,000–$135,000 | UK £55,000–£80,000 | EU €60,000–€85,000 |
By city
| City | Median range |
|---|---|
| New York, US | USD 72,000–102,000 |
| Austin, US | USD 62,000–85,000 |
| London, UK | GBP 38,000–58,000 |
| Dublin, EU | EUR 42,000–62,000 |
| Berlin, EU | EUR 42,000–60,000 |
Source: Bridge Group SDR Report 2024, RepVue.
Common Sales Development Representative resume mistakes
- No outbound numbers — dials, emails, touches, replies are the role's currency.
- Skipping CRM and engagement tool — Salesforce, Outreach, Apollo, ZoomInfo are required keywords.
- Forgetting SQO and pipeline-sourced figures.
- Listing 'cold called' without conversion outcome.
Job outlook
Compressed at lower end by AI outbound tools — but top-performing SDRs with personalization + multi-channel skills in highest demand for AE pipeline.
FAQ
How do I get promoted to AE?
Consistent quota attainment (3-4 quarters), shadowing AE deals, and self-sourced pipeline that books → closes. Document it on the resume.
Do I list industries / segments?
Yes — 'SDR for mid-market healthcare tech' is more specific and useful than 'SDR.'
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