Summary
Marketing manager who builds full-funnel demand-gen across paid, lifecycle and content. Drove +47% MQL volume and -23% CAC over the last 4 quarters.
Experience
- Scaled paid social spend 3x while holding CPL flat across LinkedIn and Meta.
- Owned lifecycle email in HubSpot — A/B tested 40+ flows, lifted CTR 31%.
- Partnered with sales ops to shift attribution from MQL to SQL.
Skills
- demand gen
- lifecycle marketing
- HubSpot
- paid social
- GTM
- Canada