Summary
Marketing operations lead who builds full-funnel attribution and lifecycle programs. Owned demand-gen across paid, content and email — drove +47% MQL volume and -23% CAC.
Experience
- Rebuilt lifecycle email in HubSpot — A/B tested 40+ flows, lifted CTR by 31%.
- Owned weekly pipeline reporting to the CMO; shifted reporting model to MQL → SQL attribution.
- Scaled paid social spend 3x while holding CPL flat across LinkedIn and Meta.
Skills
- tailor CV
- tailor resume to job
- rewrite CV for job
- CV for job description