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Social Media Manager CV — example, template & salary guide

A great Social Media Manager CV does two things: it surfaces the outcomes recruiters scan for in the first 6 seconds, and it mirrors the tools and language of the job ad. ResumAI handles both — paste any Social Media Manager job description and get a tailored, ATS-optimized CV in 30 seconds.

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What recruiters look for

  • Platforms owned (TikTok, Instagram, LinkedIn, X)
  • Follower growth and engagement metrics
  • Content production model (in-house, freelance, UGC)
  • Paid vs organic balance

Example CV snippet

Summary

Social media manager with 5 years building creator-led brands across TikTok and Instagram. Grew a DTC skincare brand from 12k to 480k followers in 18 months.

Experience

  • Grew TikTok from 12k to 480k followers in 18 months — 32% average engagement rate.
  • Built a UGC creator program — 80 creators producing 200 assets/month.
  • Owned paid social on Meta and TikTok — held CAC at $14 across $90k/month spend.

Skills

  • TikTok
  • Instagram
  • creator marketing
  • UGC
  • Meta Ads
  • paid social

Common mistakes

  • No growth numbers — recruiters scan for follower and engagement deltas.
  • Listing platforms without strategy context.
  • Forgetting paid social experience — most roles want both.

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