Summary
CRM manager who builds lifecycle programs that drive retention and expansion. Managed Salesforce and HubSpot across a 40k-contact database with a focus on segmentation and automation.
Experience
- Redesigned lifecycle email flows in HubSpot — increased repeat purchase rate by 18%.
- Owned Salesforce data hygiene across 40k contacts — reduced duplicates by 92%.
- Built segmentation models that improved campaign conversion by 27%.
Skills
- CRM
- Salesforce
- HubSpot
- lifecycle marketing
- segmentation
- India