Summary
Social media manager with 5 years building creator-led brands across TikTok and Instagram. Grew a DTC skincare brand from 12k to 480k followers in 18 months.
Experience
- Grew TikTok from 12k to 480k followers in 18 months — 32% average engagement rate.
- Built a UGC creator program — 80 creators producing 200 assets/month.
- Owned paid social on Meta and TikTok — held CAC at $14 across $90k/month spend.
Skills
- TikTok
- creator marketing
- UGC
- Meta Ads
- paid social
- Spain